First let me say that the statistics I'm using here are calculated by
LiveStats software which analyzes the traffic logs for
MetalBuilding.com. I understand that different statistics software
handle such logs differently and may return varying results. While you
may have a preferred software for web analysis, these numbers are
certainly useful for benchmarks and year-to-year comparisons. They also
help to create a profile of the online metal building community. Please
forgive me if I do some rounding here and there to make the numbers
easier to digest.
2002 traffic here at MetalBuilding.com increased by a whopping 100,000
users to almost 240,000, a 76% increase from 2001. November, 2002 was
our busiest month ever with an average of 823 users per day. Our busiest
day ever was November 12, 2002 with 1,494 users. Historically, we've
experienced an upsurge after the December holidays as new computers are
purchased and new online accounts are established. At this writing, that
trend continues as January, 2003 leads all other months, though we're
barely 2/3 through the month at this writing.
The Metworker enjoyed a similar traffic increase. In 2001, 963 projects
were submitted to The Metworker. 2002 saw a 47% increase in projects to
1,412, an average of 3.9 projects per day. The number of responses to
Metworker Requests jumped similarly from 7,110 in 2001 to 10,203 in
2002, leaving the response rates for both years very close at just over
7 per project. The Metworker dominated MetalBuilding.com in 2002, with
over 16,000 page views in December alone. The Metworker Pro came out
late in 2002 and currently counts 23 subscribers, all of whom hold
distinct advantages over their Metworker Basic competitors. The largest
project handled to date by The Metworker was in excess of 500,000 square
feet and came from California. The Bid Board was also very busy,
garnering over 2,739 responses to Bid Requests.
Our Newsletter mailing list more than doubled in subscriptions and now
numbers just shy of 1,000. While most are here in the United States, we
also send our letter to subscribers in Peru, India, Slovenija, Sri
Lanka, the United Kingdom, Ghana, Greece, Canada, Bulgaria, Germany,
Hungary, China and Vietnam.
Click-thrus for our advertisers were led by Roof Hugger, our 2001
sponsor of Ask the Expert, with nearly 1,500 targeted visitors delivered
last year. Next came Austin Building Systems followed by STL Building
Systems, both from the Manufacturers section of our Classifieds.
Metalmag and MBMI were late additions who both achieved high monthly
click-through rates and can probably expect an increase in 2003 as
overall traffic rises.
Speaking of Classifieds, ad numbers more than doubled in 2002 with 234
new ads being inserted, bringing the current total to 449 ads. You could
kill an afternoon reading through the Classifieds these days and some
people apparently did - there were over 9,000 page views in our
Classifieds in December alone. In 2002, 1,313 e-mails were sent through
our Classifieds. These contact numbers don't include phone calls,
website visits, faxes and other forms of contact initiated through the
Classifieds. While we have not yet actively sought a prime sponsor for
our Classifieds, there is certainly an excellent opportunity here for a
great deal of exposure. Next to The Metworker, The Classifieds represent
the most intensely used feature of MetalBuilding.com.
So who's buying? Let's start with Texas. If you manufacture metal
buildings and you're not selling in Texas, then what are you waiting
for? More buyers from Texas have used The Metworker than any other
state, and they outnumber buyers from #2 California by over a 2-1
margin. Why so many in Texas? Maybe you can tell me. Rounding out the
top 5 are Florida, Georgia and Louisiana. Either the South uses a lot
more metal buildings than the North, or they simply shop for them
online... or both. I'll let you draw your own conclusions.
Our Articles section saw increased traffic in 2001, with over 3,600 page
views in December alone. Given that Metalmag only recently signed on as
our Articles sponsor (bringing with them added content) we expect those
numbers to increase substantially in the year ahead. We've also begun to
see an increase in reader submissions which led to the creation of a new
section late in 2002 for just that purpose. The comments feature at the
bottom of each article mysteriously remains underutilized. Though many
of you read the articles as evidenced by page view and site visit data,
most of you choose not to comment. We made adjustments to allow the use
of 'anonymous' responses, and that created a slight uptick in comments,
but nothing like what I'm used to seeing in some of the high-tech arenas
I regulary visit.
Early 2003 will see the addition of a Photo Gallery and Photo Contest,
along with MetalBuilding.biz - our online store. We continue to strive
to offer All Things Metal Building, and we value your input. Feel free
to leave your comments below, but know that I'll understand if you
don't. The metal building community is a busy group, but remains a quiet
bunch. We're working on that.
I think we're quiet because we're always busy working, but we appreciate your efforts. Keep on truckin'!
A "TAD TO ADD" ON "GROWTH OF METAL" 2002 STATISTICS .
According to MBMA and MCA published statistics, the
NEW INDUSTRY of retro-fitting a metal roof over an existing metal roof is now BIG BUSINESS. Their estimate is that metal re-roofs total some 520 MILLION
sq. ft. annually and growing some 15 per cent per yr.
Even discounting 25 per cent as being unfit for a re-roof over the existing roof for a variety of good reasons, it leaves a solid 350 million sq. ft. to be re-roofed the easy--and by far most economical way by retro--fitting the new roof over the existing. This method saves 50 to 70 percent of labor costs as regularly reported by the installers when using ROOF HUGGERS AS THE PREFERRED ATTACHMENT SYSTEM . Not only that, but two roofs are better than one. The resulting cavity airspace (or blanket insulation) results in a cooler summer and warmer winter condition for the interior.
The average 3 to 3.50 dollars per sq. ft. of roof
completed shows a ready market of over...
By ROOF HUGGER, INC.