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UNITED COATINGS Offers Customer Loyalty Program for Approved Applicators



   Author: Melinda Raback
Location: Spokane, WA


UNITED COATINGS, a leading manufacturer of protective coatings for the construction industry, recently launched a new Customer Loyalty Program for all factory-approved applicators and distributors.

The Customer Loyalty Program is specifically designed to help generate growth opportunities for new and existing applicators and distributors of UNITED COATINGS’ premium-quality, protective coatings for architectural, industrial and roofing markets. Membership in the new program allows UNITED’S customers to take part in co-op marketing and advertising campaigns, as well as participate in all of UNITED COATINGS’ industry-leading warranty programs.

To take part in this rewarding program, contractors and distributors must have exhibited superior knowledge and experience with UNITED’S products, or complete a comprehensive training program administered by UNITED. Approved applicators and distributors will receive on-going training and product updates to ensure that the highest quality standards are continually maintained.

Once approved, applicators and distributors involved in UNITED’S Customer Loyalty Program will earn credits based on overall sales, with incentives for increased volume. Earned credits can be redeemed for product rebates and marketing assistance. Those involved in the Loyalty Program may also qualify for an all-expense paid trip to a destination resort.

“This new program is intended to reward our most dedicated contractors and distributors for their continued loyalty to our company, products and services,” said Charlie Van Gelder, UNITED COATINGS vice president of national sales. “It offers incentives for increased sales, but it also rewards two attributes we’ve built our reputation on over the past 85 years – quality and customer service.”

Headquartered in Spokane, WA, UNITED COATINGS has manufacturing facilities in Spokane and Tempe, Arizona. For more information on UNITED COATINGS’ new Customer Loyalty Program or any of its premium products, call 1-800-541-4383 or visit www.unitedcoatings.com . UNITED COATINGS…Longevity by Design.


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